Raleigh Dental and Orthodontic Practices Increase Exposure with Solid Marketing


Let’s be honest. The goal of every dental and orthodontic practice is to provide patients with top-notch care while increasing profitability. In order to boost profits, dental and orthodontic practices must market themselves in a way that attracts new customers and retains existing ones.

Digital Marketing Tactics

Recently, dental and orthodontic practices in the Raleigh area have made it a priority to increase their exposure with solid marketing strategies. Since online marketing is one of the most effective ways to market products and services today, digital marketing tactics have been implemented by many of these Raleigh dental and orthodontic offices.

A Solid Website

A powerful digital marketing strategy for a dental and orthodontic practice starts with a solid website. Through a high-quality website, dentists and orthodontists can educate current and prospective patients about available services, the history of the practice, and their qualifications and experience. The website can also provide contact information, directions, an online appointment scheduler, and a blog that is updated regularly with various articles related to the practice’s latest happenings and recent news in dentistry and orthodontics.

Search Engine Optimization

With a professionally written and optimized website, Raleigh area dental and orthodontic practices can improve their search engine optimization or SEO. SEO will allow their website to appear when a user searches for “Raleigh dentist,” “Raleigh orthodontist,” or “Best Raleigh dentist office near I-440” in Google or another search engine. Ignoring the importance of SEO will make it difficult for practices to increase exposure and market their services.

Lane & Associates Family Dentistry Goes Digital

Lane & Associates, a Raleigh family dentist office is currently reaping the benefits of digital marketing and SEO. Its website is optimized for a wide variety of keywords that capture new customers and bring new business.

The Lanes & Associates website features a news and events sections, makes online payments a reality, and gives current and prospective patients the opportunity to stay connected to their practice in a digital manner. Patients don’t have to call in or visit the office to learn more about the practice, schedule an appointment, or make a payment, since all of these tasks can be completed online from the comfort of their own home.

Interested in Increasing Exposure For Your Practice? Contact Us Today

By taking advantage of today’s digitally connected world, dental and orthodontic practices can to reach new patients and maximize their profitability. If you’re interested in increasing exposure for your practice, contact us today.